ASSOCIATED ARTICLES

Texas Trust Credit Union

By Marc Rapport | Sept. 6, 2021

As they prepare for new developments, credit unions are keeping branches open for longer hours and leaning on hybrid work-from-home models to keep the back office going.

By Erik Payne | June 14, 2021

Texas Trust Credit Union puts a creative twist on a standing sponsorship by hosting a video game competition.

By | April 1, 2021

Ron Smith, chief growth officer at Texas Trust Credit Union talks about centralizing analytics and reporting to gain a single source of truth, deeper knowledge about members, and the ability to target messaging at a granular level.

By Marc Rapport | Feb. 22, 2021

A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.

By Marc Rapport | Nov. 30, 2020

Debi Knoblock brings together financial literacy, school and community outreach, and business development at Texas Trust.

By Sharon Simpson | Jan. 21, 2019

The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union CEO, and why there’s no room for a big ego when it comes to helping members.

By Erik Payne | March 12, 2018

Texas Trust’s Spirit Debit Rewards program has contributed $1.5 million to local schools in seven years.

By | March 23, 2017

Callahan & Associates and Jim Minge discuss how Texas Trust determined its goals, laid out its plan, and worked its 5-year strategy.

By Erik Payne | Feb. 20, 2017

How Texas Trust’s approach to lending, technology, and convenience paved the path to asset growth.

By Aaron Pugh | Dec. 17, 2012

Follow the lead of cooperative peers to add value, grow membership, and boost interchange earnings.