How California’s First Financial turns inexperienced job seekers into the torchbearers of its brand for years to come.

Credit unions that aren’t active in student lending can assist students in other ways.

Gary Skraba, vice president of marketing for First Financial Credit Union, West Covina, (www.fffcu.org) California, described FFCU's previous relationship pricing plan as complex and unwieldy. What the credit union needed, he said, was a transition to a program that would keep

First Financial Credit Union adopted a strategy of developing a Success Model consisting of three components: Employee Loyalty, Member Loyalty, and Financial Soundness. How can a credit union use this strategy by implementing a Branch profitability study and a balanced scorecard for employee evaluation?