The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco
Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Callahan & Associates Launches 2025 CreditUnions.com Innovation Series
Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful
State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Baker Market Update – Week in Review: December 06, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
New Partnership Established Between Synergent and Superior IRA & HSA
Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Park City Credit Union Turns Digital Tools into Member Service Magic
Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Baker Market Update – Week in Review: November 29, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Baker Market Update – Week in Review: November 22, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Coastal Credit Union Hires Two New Mortgage Vice Presidents
Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
LAFCU Honored With Delta Township Community Impact–Legacy Award
LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
LAFCU Strengthens Team With Hires In Professional Services And Finance
LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco
Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Callahan & Associates Launches 2025 CreditUnions.com Innovation Series
Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful
State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Baker Market Update – Week in Review: December 06, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
New Partnership Established Between Synergent and Superior IRA & HSA
Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Park City Credit Union Turns Digital Tools into Member Service Magic
Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Baker Market Update – Week in Review: November 29, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Baker Market Update – Week in Review: November 22, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Coastal Credit Union Hires Two New Mortgage Vice Presidents
Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
LAFCU Honored With Delta Township Community Impact–Legacy Award
LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
LAFCU Strengthens Team With Hires In Professional Services And Finance
LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Credit Unions Gain Edge with New CashBack+ Credit Card Rewards
New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards ...
ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact
The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited to begin gathering 2025 community ...
Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience
Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new partnership with Apple Federal Credit ...
Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future
Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a newly combined cooperative following a ...
FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities
Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its embedded financing program to include ...
Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium
Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...