A Look Inside The Savings Race

How Wright-Patt Credit Union crafted an event that redefined its brand.


Tracy Fors, vice president of marketing and business development for Wright-Patt Credit Union, hosted a webinar on Feb. 17, 2015 about the Member Savings Race, an annual event that helps community members learn financial skills. The event also gets strong news coverage.

In this clip, Fors describes how she crafted the event into something that truly defined the WPCU brand.

Callahan Leadership Clients, log in and watch the full webinar On-Demand.


Not a Callahan Leadership Client? Click here to learn how to become one.

Back to Videos