Anatomy Of A Big Thinker: Know It, Then Show It

Effective communication can affect member behavior.


For Season 5, Anatomy of a Big Thinker, Callahan & Associates spent time in upstate Pennsylvania with Guthrie Federal Credit Union.

The credit union, which has an asset base of $50 million, might be a small institution when measured against area competitors, but it thinks big and acts bigger. Smaller credit unions play a key role in helping move the credit union industry forward, and the stories, lessons learned, and best practices of Guthrie will undoubtedly resonate with a large portion of the cooperative financial industry.

Watch the series above for video coverage designed to offer ideas to help you succeed. Then read more about Guthrie in the fourth quarter 2010 issue of CUSP.


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