Anatomy Of An Innovator: A Cooperative Technology Approach

Element Credit Union looks toward vendor partnership to better serve its members.


Element Federal Credit Union in Charleston, West Virginia, is out to redefine the cooperative experience. With two branches and 26 million dollars in assets, Element demonstrates how small cooperatives can successfully lead their members, their communities, and the cooperative system forward. 


Watch the entire "Anatomy Of An Innovator" series!

Part 1: An Innovative History

Part 2: Inspiration To Improve Service

Part 3: A Lender-Friendly Strategy

Part 4: Call-Ahead Banking

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April 24, 2013


  • I agree with Linda. Also, small credit unions think that they can not afford to do things. The question is...Can you afford NOT to? Look at the big picture on what the return is on your investement. If you don't do it, will you be around in a couple of years? But you need to spend money to make money but make sure it is money well spent. Find a way to collaborate with other credit unions to find a solution. You also need to look to vendors that are dedicated to credit unions and your survival (i.e. CUSOs) and are willing to help you.
    Carol MIddaugh