Anatomy Of An Innovator: A Lender-Friendly Strategy

Element Federal Credit Union strives for a 90% loan-to-share ratio by providing new options for members.


Element Federal Credit Union in Charleston, West Virginia, is out to redefine the cooperative experience. With two branches and 26 million dollars in assets, Element demonstrates how small cooperatives can successfully lead their members, their communities, and the cooperative system forward. 


Watch the entire "Anatomy Of An Innovator" series!

Part 1: An Innovative History

Part 2: Inspiration To Improve Service

Part 3: A Lender-Friendly Strategy

Part 4: Call-Ahead Banking


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April 3, 2013



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