Anatomy Of An Innovator: An Innovative History

Element Federal Credit Union has been balancing its virtual channels and two physical branches to serve its state-wide member base.


Element Federal Credit Union ($26.6M, Charleston, WV)  demonstrates how small cooperatives can successfully lead their members, their communities, and the cooperative system forward. 

Watch the entire "Anatomy Of An Innovator" series!

Part 1: An Innovative History

Part 2: Inspiration To Improve Service

Part 3: A Lender-Friendly Strategy

Part 4: Call-Ahead Banking

Part 5: Branch Transformation

Back to Videos