Anatomy Of An Innovator: Call-Ahead Banking

Element uses call-ahead services to make the most of its technology, as well as its members' time.



Element Federal Credit Union in Charleston, West Virginia, is out to redefine the cooperative experience. With two branches and 26 million dollars in assets, Element demonstrates how small cooperatives can successfully lead their members, their communities, and the cooperative system forward. 


Watch the entire "Anatomy Of An Innovator" series!

Part 1: An Innovative History

Part 2: Inspiration To Improve Service

Part 3: A Lender-Friendly Strategy

Part 4: Call-Ahead Banking

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