Capture The Checking Account

Callahan & Associates analyzes checking account penetration data as a part of Trendwatch 4Q 2014.


Callahan executives Jon Jeffreys and Jay Johnson hosted the company's quarterly Trendwatch 4Q 2014 webinar on February 19, 2015. The event analyzed fourth quarter 2014 trends in the economy and the credit union industry using Callahan's FirstLook data.

In this clip, Jeffreys and Johnson discuss how members are increasingly turning to credit unions as their primary financial instituion (PFI) and look at an example of a checking account designed to nurture an entire financial relationship.

Callahan Leadership Clients, log in and watch the full webinar On-Demand.


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Read more about the event in "3 Takeaways From Trendwatch 4Q 2014"

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