Florida-based Darden Employees FCU rebranded in 2010 in return for financial backing and an expanded SEG group from Darden Restaurants. The $28.8 million institution now ranks among the top five credit unions nationally for five-year and 12-month member growth, 12-month share growth, 12-month loan growth, and 12-month growth in average member relationship. With its dynamic sponsorship structure and stellar performance, Darden Employees demonstrates why traditional SEG relationships deserve a second look.
Watch the entire Anatomy series:
Part 1: How To Gain A New SEG Sponsor
Part 2: Onboarding Your SEG
Part 3: An Onboarding Video Strategy
Read more about Darden in the 3Q2012 edition of CUSP.