See 'My Member Perks' In Action

Purdue Federal Credit Union describes its successful member rewards program.


Purdue Federal Credit Union's Jackie Hofman, VP of human resources and marketing, and Heather Nally, VP of retail sales and service, hosted a webinar for Callahan clients on February 4, 2015 about its revamped rewards program.

With the help of its My Member Perks program, the Indiana credit union increased deposits by %54.3 million — a 7.75% increase in just 15 months.

In this clip, Nally describes what the top tier of the rewards program looks like.

Callahan Leadership Clients, log in and watch the full webinar On-Demand.


Not a Callahan Leadership Client? Click here to learn how to become one.

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