Strategies To Attract More Of The Young Adult Market

Scott Patterson, Credit Union Student Choice CEO, shares best practices for connecting with the desirable young adult market.


The credit union membership pool is aging, and cooperatives across the United States are searching for ways to increase their market share among young adults. In this 60-minute presentation, Credit Union Student Choice CEO Scott Patterson shares best practices for connecting with this desirable market.

Attendees of this webinar will learn:

  • What this demographic needs in terms of financial products and services.
  • How lending to these members can kickoff a long-term relationship.
  • Why the mobile channel might not be the primary driver for younger members.
  • How leading credit unions are attracting and retaining more young adults.

This event is a part of the 2016 Strategic Planning Series. The first, The Opportunity In Financial Services Disruption, is available for on-demand viewing. 


Part 1: Understanding Millennials

Part 2: Evolving The Credit Union With The Help Of Young Adults

Part 3: Engaging With Millennials

Part 4: Higher Education Financing

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