What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
The Bond Market Will Decide
August 18, 2016
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The lack of a unified opinion from the Federal Reserve’s Board of Governors will leave the Fed in the dust when rates rise.
7 Common Barriers And Common Sense Solutions To Effective Project Management
August 16, 2016
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Common barriers and common sense solutions to help credit unions get ahead of the competition and get past those barriers to achieve the results they want.
Credit Unions Set A Record For Dollar Amount Originated
August 16, 2016
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Second quarter data shows industry real estate loan growth is strong, but lenders should take portfolio quality and state-level trends into consideration.
3 Must-Haves For Every Credit Union Annual Report
August 15, 2016
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As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
An Investment For A Texas Credit Union
August 12, 2016
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Generations FCU explains how it uses the investment portfolio as a vehicle that produces income in its own right.
Sink Or Swim?
August 11, 2016
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Although there are differences in bond rates around the world, they are all trading in the same direction.
2Q 2016 Drivers Of The Efficiency Ratio
August 11, 2016
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Like your golf score, your credit union’s efficiency ratio should be low.
A High-Yield Loyalty Program Builds Relationships And Deposits
August 8, 2016
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Rogue Credit Union beats the market and its peer averages with an ownership savings account.
How Firefighters First Credit Union Plans To Hit $1 Million In Net Income
August 8, 2016
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The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.
How To Make A Buck
August 8, 2016
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Sure, credit unions are not-for-profit financial institutions, but that doesn’t mean they can exist without steady sources of income. See how credit unions are making money and deepening relationships this week on CreditUnions.com.
7 Common Barriers And Common Sense Solutions To Effective Project Management
Common barriers and common sense solutions to help credit unions get ahead of the competition and get past those barriers to achieve the results they ...
Credit Unions Set A Record For Dollar Amount Originated
Second quarter data shows industry real estate loan growth is strong, but lenders should take portfolio quality and state-level trends into consideration.
3 Must-Haves For Every Credit Union Annual Report
As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
An Investment For A Texas Credit Union
Generations FCU explains how it uses the investment portfolio as a vehicle that produces income in its own right.
Sink Or Swim?
Although there are differences in bond rates around the world, they are all trading in the same direction.
2Q 2016 Drivers Of The Efficiency Ratio
Like your golf score, your credit union’s efficiency ratio should be low.
A High-Yield Loyalty Program Builds Relationships And Deposits
Rogue Credit Union beats the market and its peer averages with an ownership savings account.
How Firefighters First Credit Union Plans To Hit $1 Million In Net Income
The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.
How To Make A Buck
Sure, credit unions are not-for-profit financial institutions, but that doesn't mean they can exist without steady sources of income. See how credit unions are making ...
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
The Bond Market Will Decide