Community Financial Credit Union, a $1.5B institution with over 83,000 members across Michigan, is on a mission to uplift its community, reach younger demographics, and deepen member relationships.
By modernizing its digital account opening experience with MANTL, Community Financial doubled its approval rate, eliminated fraud in the onboarding process, and created a frictionless member experience anywhere, at any time —even onsite at an NFL game.
In this fireside chat, Jean Coulter, AVP, Experience Operations at Community Financial Credit Union, joins David Carlson, VP of Sales at MANTL, to discuss how technology can be used not just to improve operations, but to create more meaningful member and community engagements. Together, they’ll explore how a seamless digital experience enables credit unions to unlock growth, power innovative product launches, augment marketing campaigns, attract younger demographics, and meet members where they are—digitally and in the community.
Key Takeaways:
- Modernize with Purpose: Explore how a modern approach to account opening empowers teams, strengthens marketing strategies, and allows members to open accounts in under five minutes from any device.
- Reach Younger Demographics: Discover how digital-first experiences appeal to Millennials, Gen Z, and minors, and how innovative products like the One Pride CD gamify saving to resonate with younger audiences.
- Deepen Community Engagement and Growth: Discover how digital tools helped CFCU enhance initiatives like the “Impossible Dreams” campaign and open accounts in real-time at Ford Field with Detroit Lions fans.
- Boost Efficiency and Reduce Fraud: Learn how CFCU eliminated fraudulent account openings and doubled its digital approval rate while streamlining the account opening process.
Produced and sponsored by:
