Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members
The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
What’s In A Name: Senior Vice President Of Marketing And Product Performance
Caroline Santangelo uses data insights to help Workers FCU deepen its understanding of members’ needs.
Get Inspired: 3 Mortgage Marketing Pages That Sell
How a trio of credit unions from across the country are tackling a universally difficult housing market.
Boost Cross-Sell Success and Maximize Member Lifetime Value
September 9, 2024
No Comments
Loyal, lifelong member relationships are created one interaction at a time. Total Expert is purpose-built to help you deliver personalized communications at every stage of your members’ financial journeys, so you can engage them with the most relevant messaging and banking products based on their needs and goals. Our Customer Intelligence capabilities enrich your member
Buy Now, Pay Later: Fad Or The Future?
September 9, 2024
No Comments
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
It’s Time To Rethink Credit Card Rewards
September 9, 2024
No Comments
How credit card reward programs drive business and loyalty at Alliant and Affinity credit unions.
Members Want BNPL. How Will You Respond?
September 9, 2024
No Comments
A March 2024 study determined Buy Now, Pay Later tools are among the top features consumers want from their payments options.
The Future Of Check Processing: A Transaction Level Approach
September 9, 2024
No Comments
A new approach to transaction processing lowers costs, reduces risks, and increases efficiency.
4 Strategies To Increase Prepaid Card Usage And Acceptance
September 9, 2024
No Comments
An examination of common obstacles to prepaid card adoption and effective strategies for overcoming them.
Exit Interview: Hank Hubbard, One Detroit Credit Union
September 2, 2024
No Comments
The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A Path To Prosperity And Financial Wellness
August 26, 2024
No Comments
Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
3 Ways To Make Financial Education Stick
August 26, 2024
No Comments
More U.S. states are mandating financial literacy courses. Credit unions are responding with tailored approaches to equip students with essential financial skills.
For These Credit Unions, Financial Wellness Starts At Home
August 26, 2024
No Comments
Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
Boost Cross-Sell Success and Maximize Member Lifetime Value
Loyal, lifelong member relationships are created one interaction at a time. Total Expert is purpose-built to help you deliver personalized communications at every stage of ...
Buy Now, Pay Later: Fad Or The Future?
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
It’s Time To Rethink Credit Card Rewards
How credit card reward programs drive business and loyalty at Alliant and Affinity credit unions.
Members Want BNPL. How Will You Respond?
A March 2024 study determined Buy Now, Pay Later tools are among the top features consumers want from their payments options.
The Future Of Check Processing: A Transaction Level Approach
A new approach to transaction processing lowers costs, reduces risks, and increases efficiency.
4 Strategies To Increase Prepaid Card Usage And Acceptance
An examination of common obstacles to prepaid card adoption and effective strategies for overcoming them.
Exit Interview: Hank Hubbard, One Detroit Credit Union
The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A Path To Prosperity And Financial Wellness
Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
3 Ways To Make Financial Education Stick
More U.S. states are mandating financial literacy courses. Credit unions are responding with tailored approaches to equip students with essential financial skills.
For These Credit Unions, Financial Wellness Starts At Home
Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
Browse Topics
Loan Trends In 2Q24
Andrew Lepczyk
Fluctuating loan demand upset credit union lending pipelines and balance sheets in the first half of the year. How significant were these impacts?
Macroeconomic Indicators In 2Q24
Andrew Lepczyk
Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making for the rest of the year.
As Indirect Lending Falls, So Goes Auto Market Share
Sherry Virden
Credit unions have made the choice to back away from indirect auto lending, but that has come with a substantial opportunity cost.
Better Rates And Service Mean Extra Costs For Credit Unions
Trace Jerrett
Credit unions leverage their member-first mission to better serve all members, even those of modest means, making cooperatives especially valuable in challenging economic times.
5 Graphs That Explain Today’s Investment Portfolio
Roman Ojala
Credit unions are reigniting investment strategies amid rate shifts and slowing loan demand.
3 Reasons To Include Student Lending In Your 2025 Plan
CU Student Choice
The need for responsible higher education financing continues to grow, and your credit union has an opportunity to provide affordable, flexible funding for college and technical careers.
Buy Now, Pay Later: Fad Or The Future?
Savana Morie
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
6 Reasons Credit Unions Are Selling Their Credit Card Portfolios
Timothy Kolk
Market pressures and compliance challenges are just two variables pushing cooperatives to hand off their card operations.
It’s Time To Rethink Credit Card Rewards
Marc Rapport
How credit card reward programs drive business and loyalty at Alliant and Affinity credit unions.
Members Want BNPL. How Will You Respond?
Savana Morie
A March 2024 study determined Buy Now, Pay Later tools are among the top features consumers want from their payments options.