Marketing

Our Marketing page is the No. 1 destination to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

Top Marketing Articles

Stop Auto Loan Fraud with DOV by CRIF Select

CRIF Select is a leading provider of digital solutions for lending, specializing in fraud prevention and risk mitigation. Since 1984, we have innovated to meet the needs of our clients. We proudly service over 130 member-owned credit unions and approximately 7,000 new and used auto dealers. As a trusted partner, CRIF Select is dedicated to

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Partner Perspectives

Enhancing The Member Experience With AI

How Member Loyalty Group grows credit unions’ ability to understand and act on feedback through AI-powered analytics.
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Fortera Fights Against Generational Poverty

The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
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Geofencing Gets A Modern Makeover At Northern Credit Union

Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
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Change Your Name. Blaze Your Trail.

After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
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From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships

Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
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Rebranding Takes A Post-Pandemic Hit

Marketing spend is up since the onset of COVID-19, but fewer institutions are pursuing new identities, choosing instead to embrace familiarity.

Harnessing Predictive Analytics For Superior Member Personalization

In this webinar, experts in data, product and marketing will demonstrate how predictive analytics can transform your member interactions and drive unparalleled satisfaction.
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Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members

The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
Partner Perspectives

Credit Cards Can Help Engage Members

A strong credit card program is an opportunity to meet member needs and build deeper relationships.
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Stop Auto Loan Fraud with DOV by CRIF Select

CRIF Select is a leading provider of digital solutions for lending, specializing in fraud prevention and risk mitigation. Since 1984, we have innovated to meet ...

2023 NCUA Grant Funding

The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.

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