Aaron Passman
Aaron Passman is the editorial director at Callahan & Associates, overseeing the company’s online and print publications. He spent more than a decade as a journalist before joining Callahan, and his extensive experience covering the credit union industry includes serving as a reporter and editor for Credit Union Journal and overseeing its 2020 merger into American Banker. Aaron holds a Bachelor’s degree from the University of Kansas and lives near Kansas City with his family.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
A Credit Union Bond Beyond Bloodlines
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons ...
3 Ways To Market For HELOC Success
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Home Is Where The Heart (And More) Is
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies ...
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History And Culture
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
2 Tactics To Increase Young Member Engagement
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
Coffee And A Smile? Not Good Enough.
Coffee and a smile still matter — they’re just not enough. That's why credit unions are redefining member experience across digital, data, and the entire ...
The 3 C’s Of Contact Center Success
How communication, culture, and career opportunities shape high-performing credit union contact centers.