A data-rich segmentation strategy and member personas have transformed everything from product design to branch operations at the Washington cooperative.
Cut through the noise and unlock growth with five bold tips to sharpen your targeting, master new channels, harness AI, and market like a pro.
Key steps to help credit unions thoughtfully integrate AI across different areas to ensure a secure, effective approach to artificial intelligence.
A senior technology leader at Interra Credit Union discusses being an “AI champion” and offers advice for credit unions starting their AI journey.
The California cooperative uses artificial intelligence to help staff build rapport with members. Employees love it, efficiency is up, and service is better than ever.
Filene Fellow Dr. Lamont Black explores AI’s transformative role in the credit union of the future.
Generative AI offers both opportunities and risks for credit unions. Understanding its capabilities and how to adopt it thoughtfully is the first step toward embracing its real-world applications.
In this webinar, you’ll learn how to use these tools to eliminate inefficiencies and accelerate key processes, while strengthening member relationships.
The first full day of the Governmental Affairs Conference included a frank assessment of threats to the credit union tax status, news about the future of the NCUA, and more.
This year’s finalists help credit unions do more with data to grow their business and increase efficiency.
The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
Abound Credit Union has supported Western Kentucky University’s Personal Finance Summer Camp, an immersive, overnight, multi-day experience.
The growing risk of stagflation puts the Federal Reserve in a difficult position and raises the stakes on potential consequences for member finances, investment portfolios, and margin management.
A front-line immersive experience provides a new lens on training and employee experience for a longtime executive.
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
The mortgage lender’s latest ad isn’t just smart marketing; it’s a challenge to credit unions to step up their storytelling game and connect with members on a deeper, more emotional level.
To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ground level.
How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
AI Is For Everyone