Savana Morie
Meet Engaged Elena, An Ideal Member At Solarity Credit Union
A data-rich segmentation strategy and member personas have transformed everything from product design to branch operations at the Washington cooperative.
Employee Certifications Turn Tellers Into Teachers
Canopy Credit Union’s push to certify staff as financial coaches is part of a broader strategy to build community resilience, strengthen internal culture, and deepen ...
Purpose, Priorities, And The Power Of Letting Go
How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
Honoring Roots To Expand Reach
SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in ...
Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return
The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one ...
From Seed To Scale: The Credit Union Grant Model That Builds Capacity
With an eye toward sustainable success, a grant program in North Carolina empowers small nonprofits to fulfill their missions.
Credit Unions Make Retirees’ Golden Years Brighter
Half of Americans are not ready for retirement, and with an uncertain economic environment, aging credit union members need their financial institutions more than ever. ...
So, You Want To Use AI. Where Should You Start?
A senior technology leader at Interra Credit Union discusses being an “AI champion” and offers advice for credit unions starting their AI journey.
Lights, Camera, Action! How To Improve Outreach On The Air.
Two credit union leaders discuss how regular broadcast appearances help them reach members and non-members alike.
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.