How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Of Marriott And Millennials
July 1, 2015
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What the hotel chain’s ambitious plans to modernize for the millennial traveler tells the credit union industry about the oft-dissected generation.
How To Make Mortgages A Positive Experience
June 24, 2015
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Credit unions are alleviating pain points throughout the home-buying process.
The United States Postal Service Wants To Deliver Financial Services
June 24, 2015
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In an effort to shore up its incessant losses, the USPS has a plan to offer financial services to the unbanked and underbanked.
More Than A Name
June 22, 2015
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When TDECU sponsored the University of Houston’s new football stadium in 2014 it wanted more than a partnership.
How Millennial Are You Anyway?
June 17, 2015
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A study from the Center for Financial Services Innovation underscores the differences in financial health, attitudes, and behaviors among millennials.
The Roles Less Traveled
June 11, 2015
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Two credit unions explain why logic trumps tradition when it comes to their division of responsibilities.
7 Digital Marketing Ideas In 100 Seconds Or Less*
June 11, 2015
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Fiserv’s presentation at The Financial Brand Forum provides a shotgun blast of imitation-worthy ideas.
The New Basis Of Competition
June 11, 2015
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Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
The Uber For Banking
June 10, 2015
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Discussions on the future of mobile banking and more millennial research Wednesday at the Emerge Forum.
How Altra Credit Union Targets Younger Members Through Mobile
June 8, 2015
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An aggressive mix of targeting and technology has helped the Wisconsin-based credit union decrease its average age and expand member usage.
Of Marriott And Millennials
What the hotel chain’s ambitious plans to modernize for the millennial traveler tells the credit union industry about the oft-dissected generation.
How To Make Mortgages A Positive Experience
Credit unions are alleviating pain points throughout the home-buying process.
The United States Postal Service Wants To Deliver Financial Services
In an effort to shore up its incessant losses, the USPS has a plan to offer financial services to the unbanked and underbanked.
More Than A Name
When TDECU sponsored the University of Houston’s new football stadium in 2014 it wanted more than a partnership.
How Millennial Are You Anyway?
A study from the Center for Financial Services Innovation underscores the differences in financial health, attitudes, and behaviors among millennials.
The Roles Less Traveled
Two credit unions explain why logic trumps tradition when it comes to their division of responsibilities.
7 Digital Marketing Ideas In 100 Seconds Or Less*
Fiserv’s presentation at The Financial Brand Forum provides a shotgun blast of imitation-worthy ideas.
The New Basis Of Competition
Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
The Uber For Banking
Discussions on the future of mobile banking and more millennial research Wednesday at the Emerge Forum.
How Altra Credit Union Targets Younger Members Through Mobile
An aggressive mix of targeting and technology has helped the Wisconsin-based credit union decrease its average age and expand member usage.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.