Analytics

What Gallup’s New Consumer Research Means For Credit Union Growth Strategy

Watch this webinar to explore surprising new Gallup research on how consumers perceive credit unions—and what the findings could mean for your growth strategy.
Blogs

The Numbers Are Good. The Moment Is Hard.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning ...
Blogs

Wages Are Growing. Wallets Are Not.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline ...
Blogs

Credit Unions Are Having A Margin Moment

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength ...
Blogs

Where Have All The Members Gone?

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Trendwatch 1Q26

Join Callahan & Associates for a live, data driven look at 1Q26 credit union industry performance.
Blogs

Don’t Wait For Data. FirstLook Analysis Is Available Today.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
Features

Why Financial Empowerment Matters More Than Financial Literacy

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
Blogs

The Callahan Guide To The 2026 Final Four

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
Partner Perspectives

Running With Scissors: The Bold Side Of Personalization

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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