What Gallup’s New Consumer Research Means For Credit Union Growth Strategy
Watch this webinar to explore surprising new Gallup research on how consumers perceive credit unions—and what the findings could mean for your growth strategy.
Watch this webinar to explore surprising new Gallup research on how consumers perceive credit unions—and what the findings could mean for your growth strategy.
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
Join Callahan & Associates for a live, data driven look at 1Q26 credit union industry performance.
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.