Analytics

Engagement That Drives Growth In 2026

Join Franklin Madison as they cover how you can identify and serve members with different financial needs at different life stages, and how to align product offerings with those needs in real time.

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Blogs

The Numbers Are Good. The Moment Is Hard.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning ...

Trendwatch 1Q26

Join Callahan & Associates for a live, data driven look at 1Q26 credit union industry performance.
Blogs

Don’t Wait For Data. FirstLook Analysis Is Available Today.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
Features

Why Financial Empowerment Matters More Than Financial Literacy

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
Blogs

The Callahan Guide To The 2026 Final Four

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
Partner Perspectives

Running With Scissors: The Bold Side Of Personalization

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
Blogs

Credit Union Data Predicts Who Will Win Super Bowl 2026

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Engagement That Drives Growth In 2026

Join Franklin Madison as they cover how you can identify and serve members with different financial needs at different life stages, and how to align ...
Blogs

Credit Unions Steady The Wheel In A Wobbly Year

Third quarter performance data is a reminder that credit unions perform best when conditions are hardest.

Trendwatch 3Q25

Join Callahan and guests as we breakdown credit union trends in 3Q25
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