Sharon Simpson

Sharon G. Simpson is a contract writer/researcher for and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.

Sharon has more than 30 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.

She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.


A Giant Leap For Small Businesses In The Tennessee Valley

Tennessee Valley FCU is expanding a small business program by giving away $175,000 in the Chattanooga, Cleveland, and northwest Georgia areas.


Support For Women Leaders In The Badger State

A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.


Banking Desert? Not So Fast, Says Great Lakes Credit Union.

While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.


3 Ways To Measure For Better Marketing

Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.


Tiny Houses Are Helping Redwood Credit Union Address A Big Problem

The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.


How Does BECU Embrace Its 3 Pillars Of DEI?

The Washington credit union’s expansive strategy addresses not only employees and culture but also the needs of members and communities.


What Can $40,000 Do For Financial Education?

An ongoing partnership with Mesa Community College is just one component of TruWest’s commitment to supporting secondary education.


Flexible Benefits Attract — And Keep — Top Talent

At Advancial, $750 goes a long way in helping employees manage surprise expenses.


Soldiers Sample A Credit Union Career At AmeriCU

An internship program at the New York cooperative helps military members transition into the civilian workforce.


A Big Day Of Giving For Golden 1 Credit Union

Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.

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