Marketing

Partner Perspectives

Don’t Let Poor User Journeys Be Your Downfall

Today’s account holders have drawn a line in the sand — you’re either delivering a true omni-channel experience, or you’re falling behind.

This Week's Highlights

Member Segmentation Paves The Way To Personalization

PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.

Features

It’s Time To Join The Robot Revolution

AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.

Partner Perspectives

Credit Union Digital Customer Success — For Every Generation

The key to serving different generations is to not only enable many ways for members to engage, but also offer seamless transitions from one channel to the other. The key to serving different generations is to not only enable many ways for members to engage, but also offer seamless transitions from one channel to the other.

Features

Wescom Gains International Reach With A New UCLA Partnership

A relationship with the university’s Dashew Center will help the California credit union reach incoming international students, some of whom have already joined the cooperative.

Industry Insights

Impact Strategies From October 2022

A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.

How PSECU Developed Its Member Segmentation Strategy

PSECU introduced new segmentation strategy with 12 key segments furthered narrowed to three personas. Learn how.

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