Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members
The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
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Top Marketing Articles
What’s In A Name: Senior Vice President Of Marketing And Product Performance
Caroline Santangelo uses data insights to help Workers FCU deepen its understanding of members’ needs.
Get Inspired: 3 Mortgage Marketing Pages That Sell
How a trio of credit unions from across the country are tackling a universally difficult housing market.
True Sky’s Blueprint For Internal And External Change Management
May 13, 2024
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The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
All Things CDFI: Recertification, Grants and Greenhouse Gas Reduction Awards
May 6, 2024
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Watch CU Strategic Planning’s experts discuss: Recertification – what needs to be done NOW to retain your certification and how CU Strategic Planning can help you with 2023 and 2024 data. The new certification standards – how to work with them to benefit your credit union, and how the new reg impacts current CDFI awards. Greenhouse
Vantage West Works A Side HUSTL
May 6, 2024
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The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Why Technology Is Key To Elevating The Member Experience
May 6, 2024
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Modern technology helps credit unions create an outstanding digital front-door, facilitate personalized interactions, streamline operations, and more.
Credit Unions Face Higher Expectations Than The Competition
May 6, 2024
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A 2022 survey indicates consumers expect credit unions to have a broader suite of products and services than any other type of financial services provider.
Charting The Course For Member-Centric Excellence: PSECU’s Organizational Evolution
May 6, 2024
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With a designated chief member experience officer and specialized roles for the member journey and product experience, PSECU is reshaping how it orchestrates member interactions.
10 Credit Unions That Top The Charts In Member Value
May 5, 2024
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Callahan spotlights credit unions that return more value to members.
Mega Bank Skips Town, Premier America Steps In
April 29, 2024
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The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Affinity Plus Goes All The Way For A Midway Neighborhood
April 29, 2024
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The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
Hyperlocal Help In The Golden State
April 29, 2024
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After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
True Sky’s Blueprint For Internal And External Change Management
The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
All Things CDFI: Recertification, Grants and Greenhouse Gas Reduction Awards
Watch CU Strategic Planning’s experts discuss: Recertification – what needs to be done NOW to retain your certification and how CU Strategic Planning can help you ...
Vantage West Works A Side HUSTL
The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Why Technology Is Key To Elevating The Member Experience
Modern technology helps credit unions create an outstanding digital front-door, facilitate personalized interactions, streamline operations, and more.
Credit Unions Face Higher Expectations Than The Competition
A 2022 survey indicates consumers expect credit unions to have a broader suite of products and services than any other type of financial services provider.
Charting The Course For Member-Centric Excellence: PSECU’s Organizational Evolution
With a designated chief member experience officer and specialized roles for the member journey and product experience, PSECU is reshaping how it orchestrates member interactions.
10 Credit Unions That Top The Charts In Member Value
Callahan spotlights credit unions that return more value to members.
Mega Bank Skips Town, Premier America Steps In
The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Affinity Plus Goes All The Way For A Midway Neighborhood
The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
Hyperlocal Help In The Golden State
After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
Browse Topics
Loan Trends In 2Q24
Andrew Lepczyk
Fluctuating loan demand upset credit union lending pipelines and balance sheets in the first half of the year. How significant were these impacts?
Macroeconomic Indicators In 2Q24
Andrew Lepczyk
Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making for the rest of the year.
As Indirect Lending Falls, So Goes Auto Market Share
Sherry Virden
Credit unions have made the choice to back away from indirect auto lending, but that has come with a substantial opportunity cost.
Better Rates And Service Mean Extra Costs For Credit Unions
Trace Jerrett
Credit unions leverage their member-first mission to better serve all members, even those of modest means, making cooperatives especially valuable in challenging economic times.
5 Graphs That Explain Today’s Investment Portfolio
Roman Ojala
Credit unions are reigniting investment strategies amid rate shifts and slowing loan demand.
3 Reasons To Include Student Lending In Your 2025 Plan
CU Student Choice
The need for responsible higher education financing continues to grow, and your credit union has an opportunity to provide affordable, flexible funding for college and technical careers.
Buy Now, Pay Later: Fad Or The Future?
Savana Morie
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
6 Reasons Credit Unions Are Selling Their Credit Card Portfolios
Timothy Kolk
Market pressures and compliance challenges are just two variables pushing cooperatives to hand off their card operations.
It’s Time To Rethink Credit Card Rewards
Marc Rapport
How credit card reward programs drive business and loyalty at Alliant and Affinity credit unions.
Members Want BNPL. How Will You Respond?
Savana Morie
A March 2024 study determined Buy Now, Pay Later tools are among the top features consumers want from their payments options.