How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
5 Takeaways From Trendwatch 4Q25
February 13, 2026
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As the Federal Reserve cuts interest rates, credit unions are adapting in tandem, balancing membership needs with asset quality. This balance will be one of many topics discussed during Callahan’s quarterly Trendwatch webinar.
5 Takeaways From NLCUP 2026
February 10, 2026
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On-site coverage at the National Association of Latino Credit Union Professionals’ 2026 conference explores how representation, emotional experience, and community trust are converging to shape the future of credit unions.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
February 9, 2026
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This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
February 9, 2026
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This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
February 9, 2026
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Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Credit Union Data Predicts Who Will Win Super Bowl 2026
February 2, 2026
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As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
5 Tucson Credit Unions Join Forces For Affordable Housing
February 2, 2026
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A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
Setting Up Memberships for Minors: A Panel for Credit Unions
January 28, 2026
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Hear from Boucoup and WECU as they discuss what worked and what didn’t for family banking in the credit union space.
How 2 Credit Unions Reduce Recidivism 1 Class At A Time
January 26, 2026
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Royal and American 1 credit unions share how their educational programs ensure incarcerated people are re-entry ready.
A New Leadership Team Focuses On Organic Growth At Verve
January 26, 2026
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After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.
5 Takeaways From Trendwatch 4Q25
As the Federal Reserve cuts interest rates, credit unions are adapting in tandem, balancing membership needs with asset quality. This balance will be one of ...
5 Takeaways From NLCUP 2026
On-site coverage at the National Association of Latino Credit Union Professionals’ 2026 conference explores how representation, emotional experience, and community trust are converging to shape ...
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
This year's finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
This year's finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Credit Union Data Predicts Who Will Win Super Bowl 2026
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
5 Tucson Credit Unions Join Forces For Affordable Housing
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
Setting Up Memberships for Minors: A Panel for Credit Unions
Hear from Boucoup and WECU as they discuss what worked and what didn’t for family banking in the credit union space.
How 2 Credit Unions Reduce Recidivism 1 Class At A Time
Royal and American 1 credit unions share how their educational programs ensure incarcerated people are re-entry ready.
A New Leadership Team Focuses On Organic Growth At Verve
After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.