How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How Well Do You Know The Gen Z Economy?
August 25, 2025
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From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.
Stocking Every Aisle With Financial Opportunity
August 20, 2025
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Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.
Insights From The Outside: Nick Riegal
August 18, 2025
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The new senior vice president of marketing at Ascend FCU uses his unconventional experience to break through messaging barriers with a reinvigorated brand campaign to shake things up.
U.S. Consumers Present A Mixed Bag Of Future Financial Sentiment
August 18, 2025
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Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Financial Wellbeing Isn’t What You Think It Is
August 18, 2025
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Financial wellbeing isn’t about budgets or education; it’s about trust, confidence, and a sense of control.
How A Financial Wellbeing Strategy Offers Less Stress And More Success
August 18, 2025
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Affinity Federal Credit Union redefines financial success by focusing on emotional confidence, community impact, and member trust.
How to Compete with Fintechs: A Dupaco Credit Union Success Story
August 13, 2025
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Join Dupaco Credit Union and MANTL as they share how a modern, omnichannel approach to account opening has transformed Dupaco’s member experience and fueled business
5 Takeaways From Trendwatch 2Q 2025
August 6, 2025
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The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.
From Applicants To Shoppers: Using Smart Interactions To Understand Intent And Drive Conversions
August 4, 2025
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With fewer resources and less visibility, credit unions must be more personal, more helpful, and more intentional in how they connect with potential borrowers and drive conversions.
7 Smart Loans For Life’s Big Moments
August 4, 2025
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From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
How Well Do You Know The Gen Z Economy?
From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting ...
Stocking Every Aisle With Financial Opportunity
Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering ...
Insights From The Outside: Nick Riegal
The new senior vice president of marketing at Ascend FCU uses his unconventional experience to break through messaging barriers with a reinvigorated brand campaign to ...
U.S. Consumers Present A Mixed Bag Of Future Financial Sentiment
Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
How A Financial Wellbeing Strategy Offers Less Stress And More Success
Affinity Federal Credit Union redefines financial success by focusing on emotional confidence, community impact, and member trust.
How to Compete with Fintechs: A Dupaco Credit Union Success Story
Join Dupaco Credit Union and MANTL as they share how a modern, omnichannel approach to account opening has transformed Dupaco’s member experience and fueled business
5 Takeaways From Trendwatch 2Q 2025
The U.S. economy is throwing up mixed signals, but America's credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a ...
From Applicants To Shoppers: Using Smart Interactions To Understand Intent And Drive Conversions
With fewer resources and less visibility, credit unions must be more personal, more helpful, and more intentional in how they connect with potential borrowers and ...
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Browse Topics
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
Financial Wellbeing Isn’t What You Think It Is