To succeed in today’s competitive climate, credit unions must commit to values, transparency, and member engagement, not just financial performance. First Alliance Credit Union ($284.4M, Rochester, MN) puts member needs and community impact first through affordable housing programs, financial wellness outreach, flexible lending solutions, and more. It’s a purpose-driven credit union on the move.
CEO Brent Rempe joined Callahan & Associates for the third quarter Trendwatch webinar to discuss how credit unions can lead with purpose and adapt to evolving industry challenges. Using real-world examples from First Alliance — including an impact CD, mobile branch, and member stories — the leader shows how credit unions are the perfect partners to help members and communities overcome persistent inflation, a softening labor market, and shifting financial needs.
“Every member deserves a financial oasis,” Rempe says. “We make it happen.”
In this clip, learn how First Alliance operationalizes purpose to empower members to achieve a brighter future.
Don’t Stop Here. From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership. Read more in “Brent Rempe On Leadership.” Then dive into third quarter performance trends in Callahan’s Trendwatch webinar.
