When It Comes To Growth, Few Teams Carry More Impact Than Marketing
The way a credit union designs its marketing function, its partnerships, strategic role, and level of empowerment, can shape everything from member engagement to organizational alignment.
At Leaders Credit Union, leadership recognized that marketing isn’t just about campaigns or communications. It’s an organizational growth driver that touches nearly every part of the business. By aligning marketing priorities with enterprise goals and integrating deeply across different business areas, the credit union repositioned marketing as an internal partner. Evolving its marketing department into an agency-style format enabled synergies across teams that weren’t available before and positioned marketing as a catalyst for sustainable growth.
In this webinar, Leigh Anne Bentley, chief marketing officer of Leaders Credit Union will share how reimagining marketing’s structure has influenced the broader organization and what other credit unions can learn as they evaluate their own approach.
What you’ll learn:
- Why Leaders structured its marketing department to function like an internal agency.
- How this model has supported growth and stronger organizational alignment.
- The strategic value of building in-house creative, digital, and engagement capabilities.
- Practical lessons and best practices your credit union can apply when evaluating its own marketing structure.
