Co-hosted by CreditUnions.com and Adrenaline
As credit unions rethink their physical footprint, growth is no longer driven by network size alone, but by how that network performs strategically. The industry’s shift toward fewer, higher-performing branches reflects a broader reality: data can guide where to invest, but brand experience ultimately determines whether those investments deliver. Join Juliet D’Ambrosio, Chief Experience Officer, and Nick Mentel, Managing Director of Insights and Analytics at Adrenaline, for a dynamic discussion on how credit unions are aligning branch strategy, brand strength, and member experience to drive measurable growth.
This webinar will share ways that leading institutions use analytics to evaluate, expand, and optimize their networks, while simultaneously ensuring their brand comes to life to deepen relationships and stand out from competitors. Through real-world examples, attendees will gain actionable insights on balancing efficiency with experience, aligning physical presence with evolving expectations, and turning branch environments into high-impact drivers of brand engagement.
Key learnings:
- Understand what data is critical to making and measuring CX strategies
- Learn to evaluate branch network performance and prioritize investment, consolidation, and expansion opportunities
- Discover critical ways to connect brand strategy to physical environments
- Explore how to balance high-tech efficiency with high-touch engagement
- See how three leading credit unions have implemented brand strategies that extend to their in-branch experiences
