Credit unions invest heavily in acquiring and serving members, but many still miss lending opportunities within their existing member base. Friction-filled digital experiences, generic offers, and legacy technology can limit loan growth, reduce engagement, and create unnecessary operational strain.
Join Service Credit Union’s VP of Marketing and Digital Strategy, Tyler Kuhn, and Confer for a discussion on how Service CU modernized its pre-approved lending experience with a more member-centric digital platform.
By delivering more relevant loan offers, simplifying the application process, and creating a more seamless digital lending experience, Service CU achieved more than 2x growth in funded loans generated through its pre-approval program in just weeks, while reducing operational burden for both its lending and marketing teams.
In this session, we’ll discuss:
- How personalization and reduced application friction can improve member engagement and loan conversion
- Why modern pre-approved lending experiences outperform traditional approaches
- How credit unions can drive loan growth by better engaging existing members
- Key lessons and results from Service CU’s implementation
