State Employees’ Credit Union (SECU) Raleigh, NC ($15.9 billion) introduced a Million Dollar Sweepstakes in 2007 to encourage member checking account holders to convert from paper statements to e-statements.
At the end of 2008 Northeast Credit Union ($643M in Portsmouth, NH) posted 29.8% loan growth, 19.6% share growth and 20.5% member growth. A conversation with their President and CEO, Peter Kavalauskas, revealed the dedication to the cooperative’s success through new initiatives, solid execution, and an excellent market.
Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.
In the short-term, Mountain America’s ROA plunges but the merger that caused it looks like a long-term winner.
GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest credit union in Florida and with more than $2.1 billion in assets one of the largest 60 credit unions in the country. Unfortunately, Tampa was one of the first areas hit with the “credit crisis,” trouble in housing arriving in 2007.
The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers and potential members at these organizations?
As part of the credit union’s strategic game plan, the call center at State Employees’ Credit Union originates all types of loans.
Purdue Federal procures longer lasting financial relationships with its affinity card product.
Members 1st FCU finds early success with recent launch of private student lending solution.
Wright-Patt Credit Union found a way to respond to the unique needs of their community by developing a suite of lending products that specifically cater to first time home-buyers.
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.
Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.
Double‑digit net returns meet reliable credit performance when credit unions build a pipeline of high‑value members primed for deposits and engagement.
After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.
After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.
Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.
Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.