Four Key Success Factors Drive Membership Growth
April 19, 2016
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Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
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Maine Credit Unions Cooperatively Advertise “There’s One for You” in 2005
April 19, 2016
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Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
The Votes Are In: Lake Michigan Credit Union Remains a Credit Union
April 19, 2016
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The $1.1 billion Lake Michigan Credit Union (LMCU) in Grand Rapids, MI, will remain a credit union after less than two-thirds of voting members cast ballots in favor of a conversion to a mutual savings institution.
Membership Expanded by Reaching out to the Unbanked
April 19, 2016
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Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and strengthen its bottom line.
Unique Visions Produce Extraordinary Results
April 19, 2016
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Chip Filson examines credit unions that are performing phenomenally well in an environment that has many financial institutions struggling. The common factor in all of these cases is a unique vision which drives strategy.
Online Progressive Auctions to Members Help Turn Repossessed Vehicles into New Auto Loans
April 19, 2016
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Repossessions are a money loser, many credit unions say. Most credit unions have little positive to say about repossessed autos. The economy has taken its toll in the past few years, increasing bankruptcies and subsequently increasing a credit union’s occasional need for repossessions, leaving credit unions with autos they do
Build a Plan, it’s Worth it
April 19, 2016
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What plan did one CU follow that has 30% of their members, well above the national average, using eStatements? Can it help your credit union too?
The Provider Dilemma: Choosing a Partner or Going it Alone
April 19, 2016
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It’s hard to believe that the E-statement industry is already over 3 years old. In that short period of time, the concept has evolved from being a way to save time and money on statement delivery, to a powerful interactive marketing tool. Second generation E-statements are a powerful communication tool that can deliver value to your
To Sell or Not to Sell: That is the Credit Card Question
April 19, 2016
No Comments
During the past ten years, credit union strategy has been mostly the attempt to extend existing businesses’ capabilities. This includes adding new markets, improving balance sheet products and developing new channel outlets such as shared branches or indirect auto lending. The result is a bigger credit union, but with the s
Corporates are Key: Investing at State Employees Credit Union (NC)
April 19, 2016
No Comments
Last Thursday and Friday, Callahan’s held its Quarterly Credit Union Trendwatch Call with Chip Filson leading a discussion on the latest topics in the credit union industry. Part of the discussion was centered on dealing with the recent large share inflows and managing a growing investment portfolio.
Four Key Success Factors Drive Membership Growth
Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Maine Credit Unions Cooperatively Advertise “There’s One for You” in 2005
Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
The Votes Are In: Lake Michigan Credit Union Remains a Credit Union
The $1.1 billion Lake Michigan Credit Union (LMCU) in Grand Rapids, MI, will remain a credit union after less than two-thirds of voting members cast ...
Membership Expanded by Reaching out to the Unbanked
Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and ...
Unique Visions Produce Extraordinary Results
Chip Filson examines credit unions that are performing phenomenally well in an environment that has many financial institutions struggling. The common factor in all ...
Online Progressive Auctions to Members Help Turn Repossessed Vehicles into New Auto Loans
Repossessions are a money loser, many credit unions say. Most credit unions have little positive to say about repossessed autos. The economy has taken its ...
Build a Plan, it’s Worth it
What plan did one CU follow that has 30% of their members, well above the national average, using eStatements? Can it help your ...
The Provider Dilemma: Choosing a Partner or Going it Alone
It's hard to believe that the E-statement industry is already over 3 years old. In that short period of time, the concept has evolved from ...
To Sell or Not to Sell: That is the Credit Card Question
During the past ten years, credit union strategy has been mostly the attempt to extend existing businesses’ capabilities. This includes adding new markets, improving balance ...
Corporates are Key: Investing at State Employees Credit Union (NC)
Last Thursday and Friday, Callahan's held its Quarterly Credit Union Trendwatch Call with Chip Filson leading a discussion on the latest topics in the credit ...
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.