BCU
A Matrix To Target New SEGs
February 3, 2017
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
Open-Book Management At BCU
January 11, 2017
A Midwest credit union branch puts OBM principles to work in the field.
4 Ways To Chase – And Catch – Deposits
November 1, 2016
Credit unions have found these creative strategies help raise deposits and fund lending, among other objectives.
Keeping the Lines of Communication Open with your Valued SEGS
April 29, 2016
The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers and potential members at these organizations?
Four Key Success Factors Drive Membership Growth
April 19, 2016
Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Maintaining a Fresh Connection with Your SEGs
April 19, 2016
Baxter Credit Union sharpens focus on partnering with employer groups.