Affinity Plus Federal Credit Union
An Incentive For Purpose, Not Personal Gain
Affinity Plus Federal Credit Union redirects incentive payouts on ancillary loan services to contribute to foundation funding.
Dave Larson On Leadership
The CEO of Affinity Plus discusses the importance of transparency, the benefit of leading a different kind of team, and the power behind the movement’s voices.
Kate Lee On Leadership
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
Baseball and A New Level of Community Involvement
Affinity Plus Federal Credit Union has received a great deal of press about our exclusive financial sponsorship of the Minnesota Twins. Indeed, we are the only credit union in the country to have a sponsorship deal of this magnitude with a professional sports team. The story of our partnership is really a modern day example of David vs. Goliath —
An Alternative in Lending
Affinity Plus FCU, in keeping with to its mission of putting members first, teamed with an alternative lending solutions company to help poor-credit members work their way into conventional low-interest mortgages.
LIFE AFTER INDIRECT LENDING
Indirect lending was good to Affinity Plus FCU, but it did not allow for the kind of trust-based relationship building with members that the credit union’s mission calls for. So it dropped indirect lending, and discovered that member-centric product innovations, such as an alternative mortgage product, not only made up for the financial loss but resulted in stronger member relationships.