Premier America Credit Union
Best Of 2025 (So Far): Driving Employee Engagement
From innovative training strategies to change management and more, here’s a look back at how credit unions are empowering their staff to serve members and live their mission.
How AI Improved Training At Premier America
The California cooperative uses artificial intelligence to help staff build rapport with members. Employees love it, efficiency is up, and service is better than ever.
Premier America Improves Financial Inclusion For CSUN Students And Beyond
How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
What Does It Mean To Be An Authentic Leader?
Leaders dish on their own approaches to leading with conscious intent.
Mega Bank Skips Town, Premier America Steps In
The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Lessons In Leadership: Marci Francisco
The SVP of member experience at Premier America Credit Union discusses her credit union’s response to the coronavirus pandemic.