Premier America Credit Union
How AI Improved Training At Premier America
April 7, 2025
The California cooperative uses artificial intelligence to help staff build rapport with members. Employees love it, efficiency is up, and service is better than ever.
Premier America Improves Financial Inclusion For CSUN Students And Beyond
March 10, 2025
How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
What Does It Mean To Be An Authentic Leader?
May 27, 2024
Leaders dish on their own approaches to leading with conscious intent.
Mega Bank Skips Town, Premier America Steps In
April 29, 2024
The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Lessons In Leadership: Marci Francisco
January 14, 2021
The SVP of member experience at Premier America Credit Union discusses her credit union’s response to the coronavirus pandemic.
7 Credit Unions. 2 Questions About Prepping For More Pandemic Fallout
June 22, 2020
Cooperatives from coast to coast are boosting PLL and collections while continuing member outreach.