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Baton Rouge Telco Federal Credit Union

Visions FCU ad for credit union home equity lending highlights a no-closing-cost HELOC using an image of a family at a water park and the message “Unlock Your Home’s Equity.”

3 Ways To Market For HELOC Success

June 1, 2026

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

June 1, 2026

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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