Self-Help Federal Credit Union

Back To School Hits The Wallet
The cost of returning to the classroom has increased more than 35% in the past decade, putting the pinch on parents and students alike.

Y-12 Offers Financial Wellness For Every Workforce
The Tennessee cooperative is redefining wellness through Y-Fi @ Work, a free financial education program available to East Tennessee employers.

10 Ways Credit Unions Support Back-To-School Season
As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, and real financial support.

How Well Do You Know The Gen Z Economy?
From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.

Stocking Every Aisle With Financial Opportunity
Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

Insights From The Outside: Nick Riegal
Ascend FCU’s senior vice president of marketing reflects on his entrance into the industry a year ago and what he’s looking forward to accomplishing in the next.