1 Betty, 2 Betty…
A Tennessee credit union uses humor and star power to appeal to its mature demographic.
A Tennessee credit union uses humor and star power to appeal to its mature demographic.
Part I of a Two-Part Report Credit unions have stepped up their outreach to the fastest growing and single largest minority group in America today- Hispanics- starting by understanding cultural differences and following up with customized marketing to attract this diverse yet skeptical group. The reward is that a Credit Union can earn an entire family’s loyalty and make further inroads to a commu
The number of credit unions declines every quarter, primarily due to industry consolidation via mergers. There seems to be two different scenarios that act as catalyst for a merger. Often, a smaller credit union is constricted in its ability to offer a full range of services and products to its members, and seeks out a larger credit union with which a merger would develop more complete service for
Credit unions are taking more interest in Account-to-Account (A2A) transfers, also commonly referred to as Member Directed ACH or inter-institutional transfers. This technology enables members to move their money freely from one institution to another over the Internet. This service transforms the member’s share draft account into an e-checking account.
According to the Tower Group, Hispanics are the fastest growing segment of the US population by a factor of five, now totaling nearly 40 million citizens with an expected purchasing power of $1 trillion by 2010. Credit unions have the unique ability to reach out to this underserved group and show them financial success in the community.
Take a look at Wright-Patt Credit Union in Fairborn, Ohio. With about $1B in assets, and 145,000 members, Wright-Patt has changed their pricing structure for bill pay. Originally charging $4.95-7.95 per month depending on the type of checking account, Wright-Patt decided to offer bill pay for free as of August 2002. After the pricing change active usage of their bill pay service rose from 528 to 2
Stanford Federal Credit Union replaced its home page on the World Wide Web today. This is not strange as the credit union adds, subtracts and tweaks its online presence on most days. The difference today is that SFCU members and other visitors to www.sfcu.org will see the home page that the credit union first used ten years ago. SFCU is celebrating the tenth birthday of its Internet Banking servi
Let me pick up from where I left off from my column in February.
Last Thursday, 40 credit unions and vendors gathered on Callahan’s webinar When Should You Convert Data Processors? The panelists of the call represented different stages of the assessment and conversion process and discussed the factors that led them to perform a dat
A car. An education. A home. Wright-Patt helps its members live their lives.

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