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Continuous Efforts Generate Political Advocates

BECU and Superior FCU believe that the payoff of political activism lasts well beyond any elected official’s term limits. They have successfully implemented year-round efforts to build and maintain relationships with legislators.

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Leveraging Our Competitive Difference

Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in November – what does an action like this mean for the industry?

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Founders FCU Finds Ways to Grow Steadily

When the Federal Reserve started to lower short-term interest rates in 2001 Tony Gilreath, chief financial officer of Founders Federal Credit Union, Lancaster, South Carolina said the CU’s board and management wasted no time. “We’re liability sensitive. We couldn’t afford a delayed reaction. Seeing the benefit of a lower coast of funds, we lowered rates, too,” said Gilreath. But that’s only one as

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Hispanics no Longer the Secret Ingredient of Credit Union Growth: a Market Worthy of Credit Union Philosophy

Part I of a Two-Part Report Credit unions have stepped up their outreach to the fastest growing and single largest minority group in America today- Hispanics- starting by understanding cultural differences and following up with customized marketing to attract this diverse yet skeptical group. The reward is that a Credit Union can earn an entire family’s loyalty and make further inroads to a commu

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Successful Merger Strategies – Part I

The number of credit unions declines every quarter, primarily due to industry consolidation via mergers. There seems to be two different scenarios that act as catalyst for a merger. Often, a smaller credit union is constricted in its ability to offer a full range of services and products to its members, and seeks out a larger credit union with which a merger would develop more complete service for

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When it Comes to Credit Card Growth, They Hit the Bull’s Eye

Bull's Eye Credit Union has realized over 50 percent growth in its credit card loans last year. Find out the top ten credit unions by ...
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No Frills Approach Spawns Niche Market Success

Whitefish Credit Union in Montana ($563m) offers minimal services -- no checking accounts or credit cards. Yet last year it experienced 20 percent asset and ...
Features

Continuous Efforts Generate Political Advocates

BECU and Superior FCU believe that the payoff of political activism lasts well beyond any elected official's term limits. They have successfully implemented year-round efforts ...
Features

Leveraging Our Competitive Difference

Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in ...
Features

Saving Trees and Saving Time: What a Paperless Loan Department Can do for You

Using online loan technology VAMCU Federal Credit Union ($40m, UT) has streamlined their loan process and eliminated the need for any paper loan documents. Learn ...
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San Francisco Federal Credit Union Voted “Best Credit Union”

Efforts to make the benefits of the credit union industry more transparent are paying off in California.
Features

Founders FCU Finds Ways to Grow Steadily

When the Federal Reserve started to lower short-term interest rates in 2001 Tony Gilreath, chief financial officer of Founders Federal Credit Union, Lancaster, South Carolina ...
Features

1 Betty, 2 Betty…

A Tennessee credit union uses humor and star power to appeal to its mature demographic.
Features

Hispanics no Longer the Secret Ingredient of Credit Union Growth: a Market Worthy of Credit Union Philosophy

Part I of a Two-Part Report Credit unions have stepped up their outreach to the fastest growing and single largest minority group in America today- ...
Features

Successful Merger Strategies – Part I

The number of credit unions declines every quarter, primarily due to industry consolidation via mergers. There seems to be two different scenarios that act as ...
Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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