Originally founded as Credit Union Acceptance Company in 1998, CU Alliance, LLC (CUA) is a Credit Union Service Organization (CUSO) that offers multiple loan aggregation services for credit unions. Everyday credit unions compete to retain member automobile and home loans in a very competitive and technologically driven marketplace. CUA offers credit unions a way to respond by leveraging CUSO resources, best practices, and technology to help credit unions thrive in the consumer lending business. Today, as a true business cooperative, CUA partners with nearly 200 credit unions and several CUSOs in fifteen states to offer a range of credit union lending solutions including mortgage, auto and loan products such as Vehicle Service Contracts and GAP.