Credit Union Marketing Budget Survey

Callahan & Associates’ Inaugural Marketing Budget Survey was created in an effort to provide credit unions with trends in marketing that are not apparent from the 5300.

Callahan & Associates Inaugural Marketing Budget Survey was created in an effort to provide credit unions with trends in marketingthat are not apparent from the 5300. Marketing expenses on the 5300 Call Report are grouped into one overall category the educational and promotional expenses line item (account code 270) on the income statement. With an increasing number of channels being funded by marketing expenses, many credit unions are wondering how they stack up against their peers in this area. Especially with social media becoming so prevalent, having one category on the 5300 for all of these expenses is not providing credit unions with much insight into areas for opportunity or improvement.

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May 12, 2016

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