SEO is a practice with one goal: ranking #1 for specific search terms on search engines. The terms in question? Anything and everything related to why your members personal financial needs are best met by your credit union.
Since the industry truly launched over a decade ago, the rules have changed on an almost seasonal basis, but one fact has always stayed the same: create useful content to engage with your members, and the #1 rankings will follow.
USE THIS WHITE PAPER TO
- Create your SEO philosophy
- Review your site and establish your SEO baseline
- Plan some small but vital updates to your website
- Decide upon and implement your offsite Strategy
You’ll come across several Exercises as you read through. Feel free to complete them as you go, or save them for later. A complete set can also be found on that last page of this whitepaper.