Credit union members report higher financial wellbeing than bank customers. But new Gallup research raises an important question for the sector: Are credit unions reaching the people they were built to serve? Drawing on Gallup data that compare credit union members, bank customers, fintech users and the unbanked, this webinar examines how well the sector
Credit unions invest heavily in acquiring and serving members, but many still miss lending opportunities within their existing member base. Friction-filled digital experiences, generic offers, and legacy technology can limit loan growth, reduce engagement, and create unnecessary operational strain. Join Service Credit Union’s VP of Marketing and Digital Strategy, Tyler Kuhn, and Confer for a
For many credit unions, loan payments are still treated like a back-office function. But members increasingly expect the same fast, flexible, self-service payment experiences they get from fintechs, retailers, and digital wallets. When payments are inconvenient, members often fall back on mailing checks or calling contact centers—two of the most manual and expensive servicing channels
Credit unions have built their identity around a distinct value proposition: people over profit, trust over transaction, and community over corporation. But a new national study from Gallup of nearly 2,000 banked U.S. adults surfaces a harder question: Does that differentiation live in your members’ minds — or mostly in yours? Only 17.8% of consumers
This Quarter’s Credit Union Performance, Decoded Join Callahan & Associates, a leading provider in credit union performance measurement, for a live, datadriven look at 1Q26 industry performance, grounded in the latest call report insights and informed by the broader economic and operating environment. Why Attend Trendwatch? Trendwatch is built for leaders who want more than highlights.
Most credit unions believe their tax exempt status shields them from major economic pressures. But one “hidden tax” touches every credit union— and it costs them millions every year. That hidden tax? Inflation. Rising operational costs — especially in employee benefits — are being driven by forces outside your control. Expanding government programs Legislative and
Co-hosted by CreditUnions.com and Adrenaline As credit unions rethink their physical footprint, growth is no longer driven by network size alone, but by how that network performs strategically. The industry’s shift toward fewer, higher-performing branches reflects a broader reality: data can guide where to invest, but brand experience ultimately determines whether those investments deliver.
Attendees Will Learn How To: • Read beyond the surface of the credit report to uncover hidden risk, identify real opportunity, and make smarter lending decisions • Interpret FICO and VantageScore with greater clarity and confidence • Apply practical underwriting strategies that evaluate true repayment ability, not just approval eligibility • Structure subprime and debt
In today’s competitive financial landscape, your credit union’s success is driven by the strength of its team. That’s why investing in the growth and development of your employees is crucial. One of the most effective ways to inspire, educate, and motivate your workforce is through impactful training, and there’s no better way to do this
In today’s competitive financial landscape, your credit union’s success is driven by the strength, confidence, and decision-making ability of its team. The University of Lending is built to develop those skills through hands-on, real-world learning that directly reflects the challenges lenders face every day. Rooted in the practical, member-focused philosophy of Rex Johnson, this comprehensive
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.