Join us on September 19th when we talk with Marci Francisco, CXO at Premier America in the next installment in our A Conversation with… webinar series.
From the chorus line to the call center and then on to the c-suite, we’ll explore the lessons from her career and her passion for transforming the member experience.
After a decade touring in musicals worldwide, Marci leveraged a temporary gig in tech support into a long-running career in marketing and sales at two industry CUSOs. Then, in 2019, a call from Rudy Pereira convinced her to join the team at Premier America Credit Union ($3.7B, Chatsworth, CA) as their Chief Experience Officer.
Today, Marci oversees marketing and business development; deposit product development; data insights and strategy; community give-back; and governmental affairs – a long way from her days (and nights) living out of a suitcase while she toured the world performing Broadway musicals! She is particularly passionate about financial wellness and the potential of data to improve the well-being of communities.
To what does she attribute her success? A laser-like focus on her “audience” (aka the members), a love of continuous learning, and tremendous support from her mentors. Join us on Sept 19th to hear about her journey in her own words.
