Credit unions were founded to serve. But today, that promise is being tested.
Members stay when they feel seen and cared about. When they believe their credit union is committed to improving their financial wellbeing. When they trust that their institution is built not just to bank, but to better lives.
In this webinar, Andrew Robertson, Principal at Gallup, and Andrea Pruna, Strategic Consulting Principal at Callahan & Associates, share exclusive research and insights on how emotional engagement and the perception of care drive member loyalty and participation.
You’ll learn how this proven approach strengthens member financial wellbeing and fuels sustainable profitable growth.
- How emotional connection drives lasting member loyalty.
- How improving a member’s perception that they are cared about influences trust, participation, and growth.
- What Gallup’s latest data reveals about where credit unions are leading and where opportunities remain.
- Results from leading credit unions who’ve adopted this mindset across the organization.
Who Should Attend
This session is for credit union executive leaders ready to align their purpose with member-centric actions that drive stronger performance and sustainable growth.
