Transcend Credit Union is successfully tackling an industry-wide challenge — how to attract younger members to ensure long term sustainability.
Less than two years ago, Transcend Credit Union’s ($528M, Louisville, KY) average member age was in the 50s and trending upward. Fast forward to the present day and their average member age has been lowered to more than two years to 47.
This success is due to their Teen Accounts Program. In March 2023, Transcend launched the program designed to attract 13 to 17-year-olds while also engaging their parents. During this webinar, Darran Stopher, Chief Retail Officer, will share best practices and lessons learned from rolling out a successful teen accounts program.
Webinar Attendees Will Learn:
- How the collaborative built a program that fosters financial education and family involvement.
- Key account features and tools that attract younger audiences.
- Strategies used to better understand the needs of younger members and their parents
- Best practices for launching and sustaining youth-oriented financial programs.
