Build Smart, Reliable Growth With Select Employee Groups (SEGs)
Today’s SEG strategies go beyond tradition. Discover how modern credit unions are reimagining partnerships to drive relevance and consistent growth.
While credit unions were originally built to serve narrow populations, many co-ops are rethinking how they can expand membership while maintaining relationships rooted in their mission. One path gaining attention? Select employee groups (SEGs). SEGs remain one of the most stable and underused channels for growth — offering credit unions consistent membership pipelines through trusted partnerships.
Join us for a panel webinar with Aaron Passman of Callahan & Associates as he moderates a discussion on best practices, lessons learned, and success stories with True Sky, American Heritage, and Eglin Federal Credit Unions. Hear how these credit unions are strengthening relationships and expanding reach while remaining true to their roots.
By Attending You’ll Learn:
- How to position your credit union as an essential partner for SEGs and business groups.
- Best practices for building long-term relationships that help you drive member growth.
- Business development strategies that have driven results.
- Ideas to help you align SEG growth with your mission and field of membership.
