Artificial intelligence is helping credit unions respond to member requests in a way that doesn’t make self andservice seem like they don’t belong together. The chatbots these cooperatives are deploying not only learn on the job but also offer a touch of personality.
During this webinar, Callahan & Associates Alex Gekas will moderate an interactive discussion focused on how cooperatives can successfully advance member service with the right combination of high-tech and high-touch. Join a panel of credit union executives as they discuss how to successfully launch chatbot avatars. These leaders will share their launch experiences, early successes and key lessons learned to date. Panelists include Pam Haller, chief digital experience and marketing officer for Royal Credit Union ($3.9B, Eau Claire, WI), Michele Beasley, vp of marketing for Telcoe FCU ($445M, Little Rock, AR) and Christopher Brown, COO of MassMutual FCU ($358M, Springfield, MA).
Webinar attendees will learn:
- Why these cooperatives launched chatbots when they did
- How they are continuing to evolve and integrate their AI interactions
- What your credit union should consider before and after going live