Sam Brownell, founder and CEO of CUCollaborate, will review everything you need to know about chartering and field of membership as a credit union. The presentation will provide an in-depth review of chartering and field of membership and how field of membership impacts growth and what to do about it. During this session you will learn everything there is to know about field of membership, how field of membership impacts consumers, how to construct your field of membership to support growth, and how to configure your service network and digital channels to mitigate the impact field of membership has on your ability to grow. Act 1: An Overview of Credit Union Chartering and Field of Membership Options Act 2: A discussion of how field of membership impacts new member acquisition channels differently and how to construct your field of membership, service networks, technology, and marketing strategies to mitigate its negative impact.
