AI Lending Lessons Every Credit Union Can Use
Artificial intelligence is already reshaping how credit unions serve their members and strengthen their portfolios. But successful implementation isn’t about flipping a switch. It requires a thoughtful balance between technology and human insight.
Marine Credit Union ($1.1B, La Crosse, WI) began its AI lending journey five years ago with the goal of scaling smarter, making faster decisions, and improving member experience. Along the way, the credit union has refined its process with monthly underwriting summits that evaluate auto-decision rates, manual reviews, loan performance, and member outcomes, ensuring the technology continues to work for both people and portfolios.
In this exclusive webinar, Kenneth Brossman, chief lending officer at Marine Credit Union, will share the story of how the credit union integrated AI into its lending process, how they achieved a balance between machine and human, and share lessons learned along the way.
What you’ll learn:
- Insight into how you can balance automation with human touch.
- Successful strategies you can reshape for your own credit union.
- Common pitfalls to avoid when bringing AI into lending.
