How To Deepen A SEG Relationship
May 23, 2016
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This Minnesota credit union mixes marketing and message to revive relationships.
Community Charter
Reorienting A Credit Union
April 29, 2016
No Comments
Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are now on the front burner.
The Best Way to Grow Members in 2009
April 29, 2016
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Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.
Keeping the Lines of Communication Open with your Valued SEGS
April 29, 2016
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The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers and potential members at these organizations?
No Frills Approach Spawns Niche Market Success
April 28, 2016
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Whitefish Credit Union in Montana ($563m) offers minimal services — no checking accounts or credit cards. Yet last year it experienced 20 percent asset and 29 percent loan growth thanks to its successful strategy.
Four Ways that Neighborhood CU Grows Members
April 26, 2016
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After discussing Neighborhood CU’s community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
Preserving a SEG Niche While Expanding to the Underserved
April 22, 2016
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LCFCU works with various groups and resources to chart a course for the future.
Losing Your Core Sponsor: Creating a New Blueprint for the Future
April 7, 2016
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To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.
How 2 Credit Unions Became Leaders In Member Growth
March 2, 2016
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A big Indiana credit union offers high rates to savers while a small Virginia credit union charges ahead with a community charter.
Your Charter Is Your DNA
February 15, 2016
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Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ways.
How To Deepen A SEG Relationship
This Minnesota credit union mixes marketing and message to revive relationships.
Reorienting A Credit Union
Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are ...
The Best Way to Grow Members in 2009
Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of ...
Keeping the Lines of Communication Open with your Valued SEGS
The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers ...
No Frills Approach Spawns Niche Market Success
Whitefish Credit Union in Montana ($563m) offers minimal services -- no checking accounts or credit cards. Yet last year it experienced 20 percent asset and ...
Four Ways that Neighborhood CU Grows Members
After discussing Neighborhood CU's community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
Preserving a SEG Niche While Expanding to the Underserved
LCFCU works with various groups and resources to chart a course for the future.
Losing Your Core Sponsor: Creating a New Blueprint for the Future
To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical ...
How 2 Credit Unions Became Leaders In Member Growth
A big Indiana credit union offers high rates to savers while a small Virginia credit union charges ahead with a community charter.
Your Charter Is Your DNA
Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ...
Browse Topics
What’s In A Name: Vice President Of Retail Quality Control And Projects
Marc Rapport
Stephanie Sides straddles daily branch operations and strategic management to ensure retail quality at Texas Trust.
Universal Tellers Take Credit Unions Beyond Basic Banking
Marc Rapport
Branching experts share the pros and cons behind ditching the traditional teller role in favor of a new staffing model.
Traditional Tellers Offer Tried-And-True Benefits
Marc Rapport
Evolving technology and alternative staffing models offer greater flexibility and efficiencies, but the conventional service model remains a mainstay at many credit unions.
Redwood Credit Union Serves Up More Than Financial Services
Savana Morie
The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
More Branches, But Smaller And Smarter
Aaron Passman
Cooperatives are expanding branch networks as banks of all sizes pull back from brick-and-mortar.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
Savana Morie
The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Loan Trends In 2Q24
Andrew Lepczyk
Fluctuating loan demand upset credit union lending pipelines and balance sheets in the first half of the year. How significant were these impacts?
Macroeconomic Indicators In 2Q24
Andrew Lepczyk
Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making for the rest of the year.
As Indirect Lending Falls, So Goes Auto Market Share
Sherry Virden
Credit unions have made the choice to back away from indirect auto lending, but that has come with a substantial opportunity cost.
Better Rates And Service Mean Extra Costs For Credit Unions
Trace Jerrett
Credit unions leverage their member-first mission to better serve all members, even those of modest means, making cooperatives especially valuable in challenging economic times.