What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
The Big Three: A First Look at 3Q Results
April 22, 2016
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Take a look at Navy, State Employees, and Pentagon’s 3Q results. All three industry leaders have posted strong growth.
A Campaign of Member Testimonials
April 22, 2016
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Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
Arizona State Pools Resources to Make a Splash in Business Lending
April 22, 2016
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Local banks were not providing good business service lending, so Arizona State stepped in with a full range of popular services.
X-factors: How can they drive your credit union’s success?
April 22, 2016
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Learn how CES Credit Union ($103M) in Ohio drove 20% organic growth by addressing one X-factor.
Strategic Planning to Make a Credit Union Stand Out
April 22, 2016
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Local Government FCU makes standing out a core part of their strategic plan.
Collaboration Brings User Feedback to the Forefront
April 22, 2016
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Better Branches, LLC is a CUSO formed out of SAFE Credit Union’s need for a more consistent service and cross-selling approach across their branch network. As with other collaborative CUSOs, Better Branches benefits from the strengths of its owners.
Doubling One Credit Union’s Footprint
April 22, 2016
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Believing that members measure convenience with points of access, Texans Credit Union launches an aggressive branching strategy.
Making Size an Advantage When Re-Branding
April 22, 2016
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Cascade Community Credit Union turned its small size into an advantage when it began a re-branding initiative.
What Can Credit Unions Learn from Niche Lenders
April 22, 2016
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One credit union’s dedicated focus on a niche market is paying off in double digit loan and share growth.
Suncoast Schools FCU Reports Strong Growth in Second-Quarter.
April 22, 2016
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One of the largest education credit unions in the country recorded exceptional results mid-year, setting the stage for a strong 2007.
The Big Three: A First Look at 3Q Results
Take a look at Navy, State Employees, and Pentagon's 3Q results. All three industry leaders have posted strong growth.
A Campaign of Member Testimonials
Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
Arizona State Pools Resources to Make a Splash in Business Lending
Local banks were not providing good business service lending, so Arizona State stepped in with a full range of popular services.
X-factors: How can they drive your credit union’s success?
Learn how CES Credit Union ($103M) in Ohio drove 20% organic growth by addressing one X-factor.
Strategic Planning to Make a Credit Union Stand Out
Local Government FCU makes standing out a core part of their strategic plan.
Collaboration Brings User Feedback to the Forefront
Better Branches, LLC is a CUSO formed out of SAFE Credit Union’s need for a more consistent service and cross-selling approach across their branch network. ...
Doubling One Credit Union’s Footprint
Believing that members measure convenience with points of access, Texans Credit Union launches an aggressive branching strategy.
Making Size an Advantage When Re-Branding
Cascade Community Credit Union turned its small size into an advantage when it began a re-branding initiative.
What Can Credit Unions Learn from Niche Lenders
One credit union's dedicated focus on a niche market is paying off in double digit loan and share growth.
Suncoast Schools FCU Reports Strong Growth in Second-Quarter.
One of the largest education credit unions in the country recorded exceptional results mid-year, setting the stage for a strong 2007.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.